Impact of Electronic Commerce on the Sporting Goods Market

With the ever-growing popularization and application of the Internet, the growing popularity of online shopping and e-commerce has made great progress, and the scope of future development is unlimited. The current rapid development of e-commerce has accurately grasped the current situation and future trends may also help in avoiding the obstacles in further promotion of the steady development of e-commerce. In various industries, e-commerce marketing model is used as a new way. In this paper, the status quo of the sporting goods industry is looked upon through research on the current application of e-commerce sporting goods industry and by conducting empirical research on the purchase through e-commerce of sporting goods consumers. E-commerce model analysis is then prepared under the influence factor that many consumers buy sporting goods, and propose targeted marketing strategies. Designed to guide enterprises to increase the number of domestic sporting goods e-commerce applications, efforts have been made to promote China's sports goods industry to enhance the overall performance and the overall competitiveness.